Mirella Vargas
Los Angeles–based PR and communications strategist bringing storytelling, media and learning together.
Mirella helps brands and teams craft authentic messaging and develop creative communication strategies that reach, engage, and inspire.
featured work
writing
When COVID-19 shut down LA clubs, DJ Hazeus shifted online, launching LA Vice Radio to spotlight underground hip-hop and keep the music going.
ShelterBox USA: Lifting Women, Rebuilding Communities
ShelterBox USA president Kerri Murray brings a powerful message of resilience, recovery, and women-led change to the Santa Barbara Woman’s Club, spotlighting how communities can help families rebuild after disaster and conflict.
Amid stigma and conservative politics, Eric Chai and Nick Holmes found freedom in Korea’s underground drag scene. Their stories highlight the power of visibility and the ongoing fight for LGBTQ acceptance.
Design
As part of a class campaign project, I created a full press kit for WomenShelter of Long Beach, a nonprofit supporting survivors of domestic violence. The kit included a team intro, organizational background, fact sheet, press release, media pitch, social media content, and a media alert. The materials were designed to increase awareness, strengthen media outreach, and support the shelter’s mission through clear, consistent messaging.
Developed and launched a training program to guide sales associates through STIIIZY’s Steps of Service. Designed to enhance the customer experience, the program focused on building product knowledge, refining communication skills, and creating consistent service across all retail locations. For this project, I designed the curriculum, presentations, interactive modules, and visual job aids.
